Our Story

Our Story

Affectionately called, “The Apple Capital of the World,” Crunch Pak was established in 2001 by apple orchardists. We had the vision to create value-added freshly cut apples to consumers with the goal of providing higher returns to the orchardists who could not sell the whole apples due to minor, superficial defects. We continued to grow our business and eventually landed a licensing agreement with Disney in 2008. Since then, we licensed with Nickelodeon in 2017, and we continue to grow our business with innovative snack items and delicious mini meal kit combos.

Our Core Values

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